Job Description Responsibilities • Build and manage paid advertising campaigns through, Facebook - Instagram Ads, Youtube, Tiktok, Snapchat, Twitter and Email Marketing. • Brainstorm and create written pieces that are sharp, memorable, and effective at prompting readers to take action. • Plan, execute and measure experiments and conversion tests • Build Sales Funnels & optimize them based upon analysis of customer experiences with other multiple KPI’s. • Optimize campaigns through tracking and analysis to shape future decision-making. • Actively research new techniques and trends in digital advertising practices to inform the long-term changes too. • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insight Key Skills: • Working knowledge of paid advertising through 1 - 2 years’ experience at in-house Clothing/Apparel/Fashion Store or Digital Marketing/Advertisement agency setting • Strong analytics and problems solving skills • Demonstrable experience leading and managing, Facebook & Instagram campaigns, email, social media management. • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Experience in setting up and optimizing Google Ads and YouTube campaigns • Excellent communication & content creation skills