Job Description Planning and executing marketing strategies with marketing team and improving them with changing marketing trends. Managing social media channels of the brand and identifying additional social channels for brand to interact with its target audience. Monitoring website analytics and improving the website as per analytics feedback and findings. Executing and managing multiple projects PPC and Retargeting campaigns for brand. Actively test and analyze keywords, advertising copy, landing pages, and positioning to maximize results. Develop and manage PPC bidding strategies and be responsible for the bottom-line success of our paid search efforts Monitor, analyze, and report on performance of paid search expenditures and optimize spending based on projected ROI. Monthly reporting to the supervisors on tasks progress and overall personal progress. Working in close coordination with content team to identify and publish the right content for brand’s blog, website and social media channels. To devise strategies to drive online traffic to the company website. To track conversion rates and making improvements to the website. To develop and manage digital marketing campaigns. To utilize a range of techniques including Paid Search, Social Media Marketing, Retargeting. To manage online brand and product campaigns to raise brand awareness. To be responsible for planning and budgetary control of all digital marketing. To evaluate customer research, market conditions and competitor data.